The end of 2019 is here and we are gearing up to welcome 2020.
Before you start working on your new year SEO plan, let’s uncover some new and underrated link building techniques that you can bookmark for the future.
1. Start Relationship With Sites That Are Looking For “Links”
This is the most used technique with my unique twist on the outreach process. Normally, you approach the site for guest post and after deciding on the link exchange offer, you will get a link.
According to me, you should first identify sites that are heavily investing in link building efforts and give them a contextual link from your upcoming blog post.
Then, you should outreach them by asking for a link in return as you already gave them a link from your side. This process has a higher success chance because you are giving links out of context and not as a result of any proposal.
2. Evergreen Skyscraper Technique
Before going into the procedure, let’s refresh memory with the below-mentioned definition.
Skyscraper Technique: Find out the most link-worthy content around your topic and create a more in-depth one with unique examples. Then, approach to those sites similar to your content and ask them for your mention in their existing blog post.
There are 3 steps to implement this technique and to get desired results in return.
- Find out most link-worthy content
You can use popular SEO tools like Ahrefs for finding out the most link-worthy blog post based on your target keyword.
Apart from that, you can check link statistics such as social shares, page authority, referral domain, etc. before finalizing it as an ideal content.
- Create your content
The first thing before creating content is to check the ideal content for details such as word count, subtopics covered, high authority outbound links, etc. This analysis will prepare you for creating more insightful content.
Then, with the support of content creation tools like Buzzsumo and Answer The Question, you can identify a more niche topic and publish your content with relevant examples and converting it as an in-depth guide.
- Outreach to “similar” publications
After the publication of your in-depth guide, you can find out similar sites by focusing on competitor backlinks (referral domains). You need to send customized outreach emails to those sites for mentioning your new content within the existing article. The results will astound you as you will get multiple backlinks from one in-depth guide.
3. Round-Up Articles
Writing a round-up article is the most trending and popular strategy to build links. As a starting point, you have to identify categories and topics relevant to your business focus.
Based on your target idea, you can invite experts to share their thoughts with links redirected to their site. In return, you can ask for a contextual link in their upcoming or existing article.
Alternatively, you can find such sites that are looking for experts for sharing opinions on trending topics and in return, receive links. Databox is the perfect example of a site that is working on this technique as part of their content marketing plan.
4. Influencer Outreach
Influencer outreach is the technique that works solely on a relationship. You need to identify your field-specific influencers who had a huge experience in writing for prestigious sites within your domain and consist of great domain knowledge.
As part of the process, you need to appreciate their work by sharing it on social media or giving a shoutout to them. This technique requires patience and time as it requires a lot of effort to build a relationship with them.
After a certain period of time with the continuation of the mentioned activities, you can ask them to share your blog post with their social media network, newsletter or placing a link in their upcoming article.
Head Over ⏬ For Additional Techniques:
Originally published on Quora