Content Marketing
11 Content Marketing Tools To Enhance User Engagement
Explore the 11 content marketing tools with their usage purpose, features, and pricing details. Integrate it into your next digital marketing campaign.
Spend only 20% of time creating content and invest 80% of the remaining time trying to promote it.
In other words, your dedicated focus on content creation won’t help you achieve higher traffic unless you don’t start creative distribution.
Content Marketing is a robust strategy that supports any organization in the creation of a loyal fan base. But the burning question is how many content marketers have started doing this or in the dilemma of how, when & where to start it?
According to a content marketing institute study, 68% of all B2B marketers already leveraging content marketing as the go-to strategy for content promotion and building credibility among their audience.
As per the trend, one thing is clear here that everybody is well aware of content marketing and how it can be beneficial in the overall marketing plan. With content, there are a lot of things that need to be done apart from promoting it. Content research, creation, marketing, analytics, and curation are an essential part of the overall strategy.
Even though the concerned person has all the experience and skills to perform the dedicated operation but there are chances of error in handling it. That’s when “content marketing tools” come into the picture for providing dedicated support in the entire process.
The biggest issue here is that potential users aren’t aware of it. As anything related to the tools seems too technical. To explore more, there are tutorials available on content marketing and prominently known digital marketing courses to guide you in implementing the concepts and tactics. How to select a tool for your business? Which of these will turn out to be the best in fulfilling your business goals?
Here I have handpicked tools to reduce the efforts of my fellow content marketers. Use one of these tools to boost traffic and for improving user engagement.
1. Answer The Public
Answer The Public is a tool dedicated to the content research process. When you want to create unique and fresh content for your audience, this is the tool that will support you by delivering relevant insights and questions on the basis of the inserted keyword.
For Ex., I inserted the “digital marketing” keyword and there are tons of questions generated which you can see from the above image. From the interface, you can click on each question and explore more from google search results.
Pricing & Plans
- Free — limited search results
- Pro — $99/month with unlimited searches & location, language-based result
2. Evernote
Evernote is the perfect tool for content creation support and collaboration. When you want to create content and to share sudden emerging ideas, Evernote has this feature called “spaces”, where you can invite and collaborate with other team members to acknowledge and get back some feedback and additional thoughts.
Apart from collaboration, it provides you with a great feature of “web clipper” which lets you save insightful information from the web.
Other prominent features include a content template that infuses customization and scanning which lets you find every important keyword, phrase or quote from the document.
Pricing & Plans:
- Evernote Basic: Free plan with access to create notes
- Evernote Premium: In addition to basic features, limited level of AI-based content & integration is possible
Pricing starts at $2.65/month
- Evernote Business: In addition to basic & premium, team collaboration and management features are included in this plan
Pricing starts at $14.99/user/month (Minimum of 2 users required)
3. Grammarly
During the content creation process, there are chances of error with respect to grammar, punctuation & sentence structure. The situation would get worse when it comes to crafting comprehensive guides and pdf tutorials.
With consideration of content deadlines and the pressure of handling multiple content projects, it’s not technically sound idea to check manually every word of the document. Definitely, that’s the task of the editor but even though, it’s difficult to achieve 100% accuracy.
That’s when Grammarly comes to the rescue and provides great support for every department which participates in content creation irrespective of their dedicated diversified objectives.
In other words, from Marketing to sales to customer support, every department needs it to craft error-free content. Of course, the marketing team requires Grammarly when planning blog, e-book, writing fresh web content, etc., while customer support team use it to send emails to customers and sales team use it to send a quotation.
Grammarly is very flexible in terms of integration with every app and provides extended support.
Pricing & Plans:
- Grammarly Basic: Grammar & spelling check possible
Pricing: Free
- Grammarly Premium: In addition to basic features, there are additional features of plagiarism checker and vocabulary enhancement suggestions.
Pricing starts at $29.95/month
4. Canva
Content creation does not mean only web content and writing blogs. It involves crafting visually appealing images for social media platforms & website, creating infographics for the blog and making custom images as per the requirements of paid advertising.
With Canva, it’s possible to build images as per the custom requirements of the concerned platform. It lets you choose a template, color palette with the possibility to add text and enhancing the visibility of the image.
Apart from images, it has the facility to build custom graphs with the ability to choose a template and applying custom headings and text to make it more appealing when there is a need to showcase it in a presentation.
In addition, you can create logos, flyers, business cards & professional resume with Canva’s in-built templates, icons and royalty-free stock photos.
Pricing & Plans:
- Canva Basic: Ability to build customized images with limited access to stock photos
Pricing: Free
- Canva Pro: In addition to basic features, you will get unlimited storage, ability to redesign images with custom dimensions and many more.
Pricing: $9.95/month including 30 days free trial
5. Mixkit
Mixkit offers free HD videos which you can use it in your social media posts, upcoming blog posts and every comprehensive study tutorial.
There will be no additional royalty charge of accessing videos from this platform.
Apart from videos, it also provides visual illustrative images (like above) which can be useful to include in blogs.
Pricing & Plans:
All the features are free.
6. Agorapulse
Agorapulse is a social media management tool that supports daily social media posting activity. It also provides a centralized dashboard for handling all the social media channels and the possibility to schedule all the social media posts.
Some of the prominent features include:
- Centralized inbox for receiving all the social media comments and feedback
- Facility to share important content again after some time with queue management
- Possibility to assign various types of social media posts to team members with the collaboration feature
- With monthly, quarterly & yearly analytics report, it is possible to measure campaign performance and getting insights on target user segment.
Pricing & Plans:
- Agorapulse Medium: 10 social profiles & 2 users with pricing starts at $99/month
- Agorapulse Large: 25 social profiles & 4 users with pricing starts at $199/month
- Agorapulse X large: 40 social profiles & 8 users with pricing starts at $299/month
- Agorapulse Enterprise: 60 social profiles & 20 users with pricing starts at $499/month
Note: All the plans include 28 days of free trial.
7. Growthhackers
Growthhackers is the content sharing community where thought leaders from various industries share their knowledge, best practices and valuable content for all the avid readers.
Since content sharing is as important as creation, you can share all the relevant web content with readers by posting there. Apart from that, you can follow all the industry thought leaders, receive real-time updates on new content and ability to upvote content in order to praise and aware other readers regarding valuable information. By this, they can also share those content pieces on all the prominent social media platforms.
Pricing & Plans:
- Content sharing: Free
- Growthhackers Experiments: Contact them for pricing
- Growthhackers Workflow: For a startup, it’s free | For additional information, contact them
8. Hotjar
After scheduling & sharing content on all the platforms, the next step is to check the performance of your posts and identifying redirected traffic on your website. For checking the performance of web content and it’s quality, you can use hotjar.
The prominent features include:
- Ability to build conversion funnel in order to check daily traffic, conversion rate and how many users bounced off in between the cycle.
- Heatmaps to analyze which part of content got more clicks and identifying the correct placement of CTA (Call To Action) button
- Facility to record real-time on-site user activities with “video recording” feature
- The tool is also protecting user’s data and provide end to end data encryption while working on the mentioned features.
Pricing & Plans:
- Hotjar Basic: Free plan with limited functionality of collecting 2000 page views/day
- Hotjar Plus: Facility of collecting 10000 page views/day
Pricing starts at $29/month
- Hotjar Business: Collection facility within range of 5000 to 2 million+ page views/day
Pricing varied from $89/month to $589/month
- Hotjar Agency: In addition to all above plans, ability to add unlimited client sites for real-time reporting feature
Customised pricing based upon business requirements.
9. Audacity
Audacity is one of the most underrated “content upgrade” tools that support creating audio content related to your business. This can be the game-changer tool for getting additional traffic with customized audio content for the target audience.
With this, you can convert all your recent blog content to audio files, create audio tutorials as part of the SaaS onboarding process & share major research and studies.
Also, you can record podcasts as part of a diversified content strategy. After recording and editing, you can export it to all the relevant platforms where you want to share this type of content.
Pricing & Plans:
Audacity is an open-source software with free features to explore for all.
10. Curata
Creating, sharing & analyzing content is not enough when we are talking about long term plans. Practically, it’s not possible to come up with a unique idea every day and then integrating it to the content strategy.
As this process requires additional time, money and resources investment, it’s better to modify old content with new data and republish on platforms. What better option than Curata to perform all the curation operations with ease!
Curata offers content curation features that help you to discover, organize and edit it with your additional inputs and share it on all the platforms.
It is a one-stop-shop for all the content curation requirements.
Pricing & Plans:
- Curata Intro:1 publishing channel availability
- Curata Basic: Upto 4 publishing channel availability
- Curata Advanced: Upto 9 publishing channel availability
- Curata Enterprise:10+ publishing channel availability
Note: Pricing depends upon your business requirements.
11. Uberflip
Uberflip is a centralized platform for all the content marketing needs from creation to sharing across major social media platforms.
The above image showcases the mentioned platform operations. It starts with integrating all the 3rd party content sharing platform on one dashboard, then recommending personalized content based on AI technology and finally sharing that content to all the platforms.
It is possible to categorize the content based on the user persona and assign it based on the target user segment. After this, you just need to share this niche and hyper-personalized content as per the content calendar.
Pricing & Plans:
The demo is available and pricing will decide after the demo and depending upon your business requirements.
Wrap It Up
The list of content marketing tools can be endless and won’t be possible to cover each an every tool for the purpose of content research, creation, sharing, analytics & curation.
The above tools are handpicked and the list is not about best or top tools but about most underrated ones in terms of usage during the content marketing process.
So, you can start the process by going through each and every tool until completion of the successful campaign.
I am sure that apart from these tools, there are more “underrated” tools that I didn’t explore and not used in the past.
So, I am curious to know your everyday go-to content marketing tools which boost your business revenue! Also, your inputs and insights will spread awareness about new tools across the entire community.
Originally Published On Digital Dhruv
Featured Author Bio:
Dhruv Mehta is a Digital Marketing Professional and provides solutions in the digital era. In his free time, he loves to write on tech & marketing. He is a frequent contributor to Tweak Your Biz. Connect with him on Twitter or LinkedIn.
